Off site advertising is when a retailer lets advertisers leverage its first party data to reach customers on third-party channels like social ... media strategy at a number of brands, including The ...

The tech giant went to court on Monday in an antitrust trial focused on its acquisitions of Instagram and WhatsApp. The case ...

After years of empty promises, Big Tech firms aren’t going to address their harmful effects on kids. Phone-free schools are ...

Walmart's push for a 25% increase in retail media spending highlights a growing industry tension as brands question the value ...

Meta will face off against the federal government in a landmark antitrust trial over claims that it illegally squashed ...

Trump's tariffs are expected to hit companies across the board, and in turn, media companies that depend on their ad spending ...

Barring any eleventh-hour intervention, social media juggernaut Meta will stand trial next week facing serious US government ...

Social media advertising is bigger than ever, with global ad spend projected to hit $239 billion in 2025 and $273 billion by 2026. But for marketers, bigger doesn’t necessarily mean better. A new ...

It's time for BeReal to get real -- it's difficult to turn a profit on a social photo-sharing app without selling ads or ...

Digital media influence in Africa is being shaped more by strategic platform execution than population size, according to ... cross-border reach, and social media strength. The report, which ...

Many people have a complicated relationship with social media. Here’s how to manage some of the possible negative effects. Share on Pinterest Maskot/Getty Images Do you start your day by ...

2024 was a banner year for social media platforms. Facebook and Instagram still own the lion's share of social media ad spend, and TikTok has been gradually claiming a larger slice of social media ad ...