April 23, 2025) - Expert Consumers has recognized Meta Business Suite and Meta Ads Manager among the top social media marketing tools for 2025. The review highlights their ability to streamline ...

The tech industry showcases billion-dollar valuations as its main focus point for current news coverage. A new social media ...

Staying up to date with these digital advertising trends will enable you to make your advertising dollar go even further.

Proprietary Data: Optimal Reach leverages Samsung Ads’ proprietary TV & You Panel, linear and in-app opted-in ACR as well as ...

To sum up, you spend money on paid media to support a strong, intrinsically growing consumer brand, not a failing or stagnant one. This seems counter-intuitive, but, in my experience, businesses with ...

China-founded e-commerce sites Temu and Shein say they plan to raise prices for U.S. customers starting next week.

Want more impact from your paid media strategy? Forget polished perfection. Learn why creator-led content is outperforming ...

Social media platforms have become popular for job listings and advertising; however, scammers are exploiting the hopes of individuals searching for work by offering fake job opportunities that ...

State media drove social media discussions around phrases like: “America is fighting a trade war while begging for eggs.” By Vivian Wang Reporting from Beijing Chinese censors appeared to be ...

Social media advertising is bigger than ever, with global ad spend projected to hit $239 billion in 2025 and $273 billion by 2026. But for marketers, bigger doesn’t necessarily mean better. A new ...

The conversion rate was nearly 4x higher than their ads to cold audiences, with a much lower cost per acquisition. After working with dozens of businesses, I've noticed one common thread among those ...