The online retailers had been on an ad spree until recently, targeting younger shoppers in digital media. Read more at straitstimes.com. Read more at straitstimes.com.

Amazon launched a competitor to Temu in November, called Amazon Haul, which features items under $20 that are largely from ...

From leveraging content marketing to using AI to automate processes, these strategies can produce quality leads without the ...

The ad is too good to be true Sometimes, deals that seem too good to be true are legitimate, but more often they’re not. You’re better off trusting ads for brick-and-mortar stores over promotions, ...

Hundreds of billions of marketing dollars are in flux as companies struggle to plan. For some sectors, the timing “couldn’t ...

PR campaigns are a must for businesses to build a good image, it is the way the public sees you or your brand. It is crucial to have a good image if you want to run a successful business irrespective ...

Comedian Kapil Sharma and filmmaker Anurag Kashyap's new Sprite advertisement captivates audiences with its humour and satire, amassing millions of views online.

Social media has evolved into a powerful tool for businesses, and leveraging its full potential requires more than just surface-level engagement.

Fashion brand Revolve faces a $50-million class-action lawsuit alleging that influencers hid paid brand endorsements in an advertising 'scheme.' ...

To stand out in the IPL chatter, marketers need to bring a blend of creativity and precision with content that resonates not ...

Third parties including Clive Palmer's Trumpet of Patriots, conservative group Advance and Climate 200 have also funnelled significant amounts into online advertising to start the election campaign.

Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to ...