The tech giant went to court on Monday in an antitrust trial focused on its acquisitions of Instagram and WhatsApp. The case ...

ADWEEK's inaugural Social Marketing Masters list honors the individuals, teams and campaigns cutting through the noise in the ...

Marketers always look for the best social media marketing platform to connect with audiences. Traditional social media sites ...

Find out how AI and social media can streamline your marketing efforts while enhancing content creation for greater impact.

London-based social and digital media group Brave Bison (BBSN:2.6p) has announced the acquisition of News UK’s influencer ...

We've researched and compiled a list of the best digital marketing agencies that don't just talk the talk but get results ...

Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, ...

Investing in PR and digital marketing helps your marine brand create authentic connections, build trust and shape your ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

It's often a less expensive option than traditional advertising methods, making it more appealing for smaller or start-up businesses. The nature of social media marketing also has plenty of benefits.