The former Medtronic chief and HBS executive fellow offers a three-pronged approach.

On April 7-9, the Career Days took place at the Faculty of Journalism and Mass Communication of Sofia University. The aim of ...

Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk. Tesla famously ...

Two-thirds of Gen Z travelers use social media for inspiration and 52% of consumers overall would consider visiting a place ...

Zeen, formerly Landing, relaunched in March as a tool for content creators wanting to share shoppable collages.

Many people have a complicated relationship with social media. Here’s how to manage some of the possible negative effects. Share on Pinterest Maskot/Getty Images Do you start your day by ...

Your B2B ad creative needs to evolve. Learn how to test it right, avoid tired tactics, and turn results into insights on ...

While the initial frenzy surrounding the metaverse has subsided, its potential for brand marketing remains significant. As ...

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail ...

The YouTuber has said his TikTok account was hacked while he was in the jungle, but that his team managed to resolve the issue in around 20 minutes.

Today the like button can be found everywhere on the internet. It has transformed digital advertising and marketing and ...