The reality is, social media is an ever-changing marketing environment. The only sensible way to keep pace without losing your footing is to start with a plan. 2. Include your loyalty program If you ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

Investopedia / Daniel Fishel A marketing strategy is a business's plan ... social media campaign, a marketing asset should effectively communicate a company’s core value proposition. For example ...