Firms do not want to go blindly into the social media world, they should develop a social media plan which helps them set ...

Developing a social media plan is vital for a coherent and effective social media presence for businesses and organizations.

1. Develop a social media marketing plan. Without a plan, your social activity runs the risk of turning off customers instead of tuning them in, derailing corporate objectives, and tarnishing your ...

With no team to delegate to and limited time and budget, every decision has to resonate, and every dollar spent has to count.

In the next decade, the companies that win won't just have the best products - they'll also have the best stories.

WIRED loves Fairphone and everything it stands for—but people just aren’t buying its devices, and the few who have don’t need ...

UM baseball coach Tracy Smith hired a marketing agency to produce TikToks for his personal account. He says it's part of a ...

Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...

The poll found that nearly everyone (93%) regularly encounters food on social media, and food-related posts make up almost 40 ...

A new survey from Takeda due to be presented at the ESMO Gastrointestinal Cancers Congress in Spain this week highlights ...

Affiliate marketing means you promote a company’s stuff for money. When folks click your link and buy something, you get paid. It sounds too easy, so lots of people think affiliate marketing is fake.

As technology advances and AI shopping familiarity becomes second nature, those brands that can deliver consistent and engaging content will be well-equipped to keep up with the evolving landscape.