Hundreds of billions of marketing dollars are in flux as companies struggle to plan. For some sectors, the timing “couldn’t ...

X experienced a “significant decrease” in performance in 2023, as spend fell from large brand advertisers concerned about ...

Amazon launched a competitor to Temu in November, called Amazon Haul, which features items under $20 that are largely from ...

In the rapidly evolving landscape of digital marketing and online business, the A.I. Commission System emerges as a ...

There’s a whole science to the art of creating a strong brand impact at the best of times. In a world that’s challenged by ...

PR campaigns are a must for businesses to build a good image, it is the way the public sees you or your brand. It is crucial to have a good image if you want to run a successful business irrespective ...

Chinese sellers of items from lunch boxes to appliances have taken to social media platform Rednote to generate sympathy ...

According to the LinkedIn Workforce Confidence survey, 31% of Americans reported having a side hustle besides their primary ...

As platforms shift, the most successful brands will prioritize data-driven decision-making, multiplatform diversification, ...

The Web3 marketing landscape has rapidly evolved from niche forums to mainstream platforms—but authenticity, regulatory ...

Having a variety of ad concepts that speak to different audiences and needs is critical for staying relevant and driving results throughout the year.

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...