NASCAR Cup Series champion Kyle Larson has partnered with Prime Hydration, the $3.2 billion sports drink brand co-founded by ...

Italian pasta maker Barilla became an official partner of Formula One on Friday in a multi-year deal that also represented a rare example of a former driver returning as a sponsor of the sport ...

“e.l.f. truly walks the walk when it comes to putting its community — and especially women in sports — in the ... my racing goals with my e.l.f. team alongside Team Chevy.

Sheffield-based farm equipment company Sukup Manufacturing will be the new title sponsor of the Iowa IndyCar Race Weekend, the series and company announced Thursday. Sukup Manufacturing is one of ...

Hampshire's men's and women's cricket teams have announced a new partnership with Hilton. The global hospitality brand will be the front-of-shirt sponsor for both teams ... an ongoing commitment to ...

Sports Hub STL co-owner Dave Greene ... which is to receive new call letters. “Our conversation will be what St. Louis is talking about,” said longtime local broadcast executive Dave Greene ...

It is very unfortunate the entire ISU Women's basketball team felt like they had to leave ISU. We have supported the program monetarily, with season tickets to the games and as members of the Big ...

Where Shedeur Sanders ends up being selected in the NFL Draft is one of the biggest mysteries. The Pittsburgh Steelers want to get into the mix in case the Colorado quarterback falls. The ...

COLUMBUS — An Ohio State Senator is planning to introduce a bill that would ban public money from going to professional sports teams in the state with losing records. The “Public Access to ...

The clearest victim in the sports world are sporting goods companies: Nike, Adidas, and Puma stocks are all down 10-plus percent in the last five days of stock market trading, as of Monday's close.

Golf legends, elite vibes, and a brand-new sponsor experience. This Pinehurst trip with 8 pros was one for the books. #Pinehurst #ProGolfers #GolfTrip Supreme Court’s Alito Calls Block of ...