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With 1.4 billion people adopting digital, India has moved from being a follower of global trends to a trendsetter in ...

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When businesses invest in marketing, they expect that investment to pay off in sales growth. This is true whether they are ...

Finance Minister Nirmala Sitharaman announced major changes related to credit guarantee, income tax, etc in Union Budget 2025. Leaders from the EV, automobile, manufacturing, energy, and tech industri ...

You’ve created the best products in your industry. Your brand design is on point. You’ve set up social channels for your ...

Strategic planning is not a one-time activity but an ongoing commitment to methodically aligning an RIA’s goals with its core values and purpose. Creating a single-page snapshot of five-year, one-year ...

Once developed ensure that the brand strategy plan is disseminated across the organisation to all personnel that are affected by the plan, e.g. investor relations, PR, corporate communications ...