Purpose: This study investigates key factors influencing consumer decisions when selecting online cosmetics stores, focusing on the impact of website aesthetics and user experience (UX). It examines ...

Motivation is the driving force that elicits ... of tagged astrocytes can influence specific behavioral choices. This study reveals that dopamine is necessary for devaluing sensory memories ...

I've played games on my computer for as long as I can remember, which eventually (as it does for many) led me to building and upgrading my own desktop. Through my years here, I've tested and ...

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