Boomers are much more likely to watch for the game, while Gen Z and Millennials look forward to eating, drinking and making merry.

Hope you’re hungry. When football fans and curiosity seekers settle down to watch Super Bowl LIX on Fox this Sunday, they’d ...

The iconic red bag of Nacho Cheese Doritos is widely thought of as the flagship of the brand, but it is neither the first nor ...

PepsiCo's snack food and beverage volumes both climbed 1% globally in the fourth quarter, with strong growth in Africa and ...

Lay, Taco Bell, Uber Eats and others will vie to win over the more than 120 million viewers expected to tune in for the Super ...

Super Bowl ads have hit $8 million each, as advertisers shell out big bucks to get their products in the spotlight. That’s a ...

The high demand seems to have pushed prices to a record, with a few ad spots reportedly selling for $8 million.