First, Netflix gave us "Hot Frosty." Now, Target is giving us a hot Santa. In the retail giant's newly released holiday ads, Santa has traded in his red suit for a snug red sweater and khakis.

That's the aesthetic of Kris K., the new "weirdly hot" star of Target's holiday ads, a shopper says in one of the TV spots. The big picture: Hot Santa is part of Target's new holiday marketing ...