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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...
Tennent's Lager – together with promoter partner DF Concerts – created the inaugural T in the Park, Europe's first brand co-created music festival, launching a commercial and creative model for brands ...
Shares in the owner of Tennent’s Lager plunged nearly 20% yesterday after the company issued a profits warning, citing “softer trading” in January and February and “additional pressure ...
since established brands, by their nature, are more resistant to short-term fluctuations in awareness, image and share. In the Scottish beer market, Tennent Caledonian Breweries' Tennent's Lager is ...