Diageo, the maker of Don Julio tequila and Crown Royal Canadian whiskey, relied entirely on price increases to weather ...

Diageo (DEO), the maker of Don Julio tequila and Crown Royal Canadian whiskey, relied almost entirely on price increases to weather tariffs during President Donald Trump’s first term.

Diageo knew tariffs were coming, but being "effective immediately" has left it to deal with uncertainty in 2025.

Diageo, the alcohol giant behind Johnnie Walker whisky, Guinness beer, and Don Julio tequila, warned that President Donald Trump’s tariffs will further complicate its business this year.

Diageo makes Don Julio tequila and Crown Royal whisky. © 2024 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of ...

London (AFP) – Diageo, the maker ... tequila portfolio, given it must be made in Mexico, as well as Canadian whisky. The group produces Canadian whisky Crown Royal, as well as tequila brands Don ...