“I used to say we’re in our infancy,” said Craig Reynolds, the founding director of the California Agave Council, who first ...

Tequila brand El Mayor Tequila has revealed new packaging for its full selection of products. The brand will now come in a redesigned, slimmer 750ml bottle featuring a refreshed label. This update is ...

A vocal contingent of parents is bemoaning changes to Costco's Kirkland Signature diapers after the Issaquah-based wholesale ...

Jesús Roberto Laija García, known professionally as Tito Double P, performed for the first time at the Save Mart Center in ...

Right before taking Coachella's biggest stage, Junior H dishes on representing Mexico and proving that he can do more than ...

After a challenging three years for Diageo, the global alcohol giant is looking to capitalise on the trend towards luxury ...

Harish Chhimwal, Lead Mixologist at Monkey Bar calls zero-waste the future of modern bartending, and describes it as a ...

Extracting inimitable, stinging tone from his Tele with just his fingers, Albert Collins carved a hugely influential sonic ...

Never in history have so many tequilas come crashing down on the market at once. Each year, dozens if not hundreds of new ...

This Easter, we've hidden a dozen colorful, egg-centric stories across Reason.com. Hop around the site to find them—or click ...

Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend ...

is a drink called the Death Flip, from bartender Chris Hysted-Adams in Melbourne, Australia. The Death Flip combines a whole egg with tequila, herbal yellow Chartreuse, and Jägermeister ...