The 1985 launch of New Coke was the result of the cola wars between Coca-Cola and Pepsi. It didn't work out as Coca-Cola intended.

Coke beat first-quarter earnings estimates, and unlike rival Pepsi, maintained its full-year outlook as it expects cost hikes ...

It's been 40 years since Coke tried to rebrand itself with new formula to compete with Pepsi in April of 1985. Public pop-up taste-testings were a cultural phenomenon around the time, with many ...

SIMON: New Coke was soon dropped, with the old taste returning as Coca-Cola Classic. But after almost 40 years, BJ Leiderman still does our theme music, and it's as fresh as ever. MEN AT WORK: ...

Coke products are available in more than 200 ... with Trump that exempted many of the country’s products from the new import taxes. But it’s not just other country’s leaders that are pushing ...

called it New Coke and prompted a national outcry — forcing the company to walk back the decision on its biggest blunder ever. The company has never been able to live it down, and the flub ...

There's never been a better Coke. Introducing the greatest taste discovery in a hundred years. Introducing the new taste of Coca-Cola. SIMON: The American soda giant had been losing market share ...

called it New Coke and prompted a national outcry — forcing the company to walk back the decision on its biggest blunder ever.