Los Angeles Sparks guard Cameron Brink was spotted carrying a Birkin bag while supporting New Balance at an NBA Paris game.

One adjustment they do plan on making? The shape of the shock clock. That's right— according to The Athletic's Mike Vorkunov, ...

Michael Jordan didn’t just win championships—he made them look good. From the courtside to the streets, his sneakers weren’t ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships and products across the sports business ...

Two legendary NBA stars and future first-ballot Hall of Famers are leading the way in jersey sales thus far during the ...

NBA commissioner Adam Silver told reporters on Thursday in Paris that the league has been exploring whether starting a league ...

On Thursday in Paris, before Victor Wembanyama dominated the first of two games between his San Antonio Spurs and the Indiana ...

The NBA and WNBA shot clocks are getting a makeover that will debut at the 2025 NBA All-Star Game. Per Tom Friend of the Sports Business Journal, the ...

Kobe: The Making of a Legend' is a three-part docuseries that explores Kobe Bryant's life, including his early Philly years ...

Following an 0-3 road trip that took them past the regular season's midway point, the shorthanded Sixers are tumbling into ...

NBA commissioner Adam Silver said Thursday that the league is still exploring a standalone European league but talks remain ...

The 2025 NBA Playoffs are still a ways off, but it's never too early to take a look at the playoff picture. Seeds 7-10 will compete in the NBA Play-in Tournament to advance to the first round of ...