Threat of tariffs adds uncertainty to brands like Casamigos and Patrón, which are struggling to retain drinkers.

Popeyes Chicken joined forces with Don Julio Tequila to tease a mysterious collaboration. In a short announcement video posted to Instagram, a DJ is seen playing to a packed crowd in the kitchen of a ...

Fans going to the concession stands received a big sticker shock if they went to purchase one specialty cocktail.

Super Bowl 2025 fans in New Orleans faced jaw-dropping concession prices, including a $59 cocktail and $36 nachos. Social ...

Hooters rewards members can save $20 on an order of $90 or more on Sunday, Feb. 9, with the coupon code KICKOFF20 in the app.

The key motivation for Diageo's acquisition strategy is to broaden the product portfolio, which is critical in the on-trade channel (bars, restaurants, pubs). Volume in the spirits industry is more ...

One of the brand’s founders is Eduardo "Lalo" González, the grandson of Mexican spirits legend Don Julio González. (It’s a name almost anyone who’s walked past a tequila shelf will recognize.) ...

Some of the Super Bowl’s wealthiest guests have a second agenda: “It’s no longer just about watching the game — it’s about ...