The NCAA is set to forge a partnership with sportsbooks after an agreement was reached to supply data from its championship events through Genius Sports, multiple outlets reported Friday.

Time marches on, as do logos for professional sports teams. Today's trend usually turns into tomorrow's afterthought. That ...

The NCAA for the first time is authorizing licensed sportsbooks to receive official data from championship events, including ...

TNT Sports, the broadcasting giant co-owned by BT and Warner Bros Discovery, lost almost £190m during its latest financial ...

Meanwhile, Cam Ward has been selected as the No. 1 overall pick by the Tennessee Titans following his stellar campaign for ...

Just in time for the 2025 NFL Draft, TaylorMade has rolled out TP5, TP5x and SpeedSoft Ink balls with NFL team logos.

This has forced the brands we once knew as “core brands” to reconsider their entire business models. The repercussions of this shift have led to store closures, layoffs and a significant pivot toward ...

Table-topping Barcelona beat Mallorca 1-0 in Spanish football’s LaLiga. The match at Estadi Olimpic Lluis Companys in ...

Tiger Woods shows no signs of slowing down on Sportico's recently updated list of the 50 highest-earning athletes ever.

Midfielder Emily Simons of Mukwonago tallied 11 points in a pair of wins the previous week with nine goals. She won with over ...

Unlike other live TV streaming services, like Fubo, Sling TV does not offer a free trial for new subscribers. That being said ...

With the signing of Joe Flacco, Jack Duffin takes a look at how the Cleveland Browns 2025 quarterback position room will probably look once we get to week one of the season. It can take a couple ...