The digital-first approach is no longer enough. Consumers are fatigued by overproduced campaigns and AI-generated content. They crave something real, something tangible. Brands that survive and thrive ...

Everyone knows marketing campaigns are infinitely more complicated today than a decade ago. Data, strategy, media, creative, ...

Not only is the positive contagion effect from eWOM a valuable driver of consumer decisions, but the fact that these interactions happen on the social network makes them measurable. For example ...

In a time when adaptability and vision are more essential than ever, a distinguished class of entrepreneurs is reshapi ...

Returning for its 8th edition, the MMA CEO & CMO Summit 2025 will provide a unique platform to address the evolving ...

In 2022, Tripadvisor returned to a net cash position of $185 million, as industry travel demand recovered. The company maintained a net cash position of $228 million in 2024. We expect Tripadvisor to ...

The terms “retail media” and “retail media network” are often used interchangeably ... but it has arrived at a moment of great disruption in the world of marketing. Traditional TV viewership continues ...

So, with marketers drifting away from traditional advertising and focusing on influencers who are becoming the new, prime connection to target users, influencer marketing is the go-to strategy if you ...

MAM students Tolulope Aigbiniode ’25 and Biamah Ampofo-Tenkorang ’25 traveled to Costa Rica as part of a program that sends ...

Marketing is evolving — and quickly. Agencies that once relied on cold outreach, manual prospecting, and mass email campaigns ...

Advertising agencies and the brands they work with are forging strategic partnerships beyond traditional client relationships ...

Marketing plays a crucial role in the success of any business. But in today's world, there is a debate about which typ ...