Defining AI’s role. Without clear guidelines, AI use in marketing becomes chaotic, which leads to disjointed messaging and ...

The weighty cookware, which just turned 100, has inspired generations of home chefs and fans who feverishly hunt for their ...

AI-driven sentiment analysis will also be crucial in shaping content strategies for sports organizations. By flagging and ...

In the fast-paced world of startups branding often takes a back seat, but should be embedded early in a startup’s strategy.

South Australia’s new tourism campaign positions the state as a “sanctuary for the burnt-out and overwhelmed”, celebrating ...

Fresh off a collaboration with Red Bull Racing, Gadigal street artist and former ad creative Jesse Wright—aka JESWRI, ...

Sephora has engaged in a multi-year partnership with the WNBA team, Golden State Valkyries, shifting the narrative around ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Unless you're an influencer, luxury fashion is pretty much out of reach for creatives says H! Fashion's Tania Leslau ...

Meghan Markle's first collection of As Ever products sold out in an hour. I tried her new teas, raspberry spread, and crepe ...