As chief marketing officer of Rare Beauty, Katie Welch has successfully and thoughtfully used storytelling to connect with ...

Videos capture the moment a speedboat flipped through the air before splashing down into Lake Havasu City, Arizona, during a ...

Lipstick mistakes are even easier to make as you get older and your lips thin. One makeup expert shared common blunders to ...

There are a lot of strong opinions on the perfect universal red lip shade, but there seems to be one through-line: MAC Cosmetics delivers when it comes to red lipsticks, especially with Russian Red.

While there are a lot of style and beauty trends from the ‘90s that we are totally cool with coming back into play, there are some things — like the chalkier, more drying lipstick formulas of the 20th ...

Want Huda Beauty in your makeup arsenal? Here is a list of all makeup essentials from Huda Beauty to enhance your glam look.

The beauty world is constantly evolving, and this time it's bringing a host of must-have products. So, what’s worth checking ...