The pattern that was chosen was inspired by a motor sport checkered flag. Bremner pushed beyond by reaching back into history for the various red-and-white Newsweek logos, adding in an elongated "N" ...

The Audi SQ9 will take a swing at the Alpina XB7 and Mercedes-AMG GLS 63, and is expected with a twin-turbo V8, presumably making over 600 horsepower ...