Kyle Richards and Bebe Rexha swear by — plus Tarte’s TikTok-loved lip gloss. It’s rare to see Selena Gomez’s beauty brand on sale, but this gift-ready set packed with its viral liquid ...

One of the most makeup-heavy options, this year's gilded 24-piece set includes the viral Squirt ... Spray, and Tarte's Marajuca Juicy Lip Plump in Rosy Mauve Shimmer Gloss—though really, there ...

As a lip product enthusiast, I’ve tried nearly every viral option, from Rhode Peptide Lip Treatment ... This allows me to dress up my look without needing to reapply lip gloss multiple times ...

the Maracuja Vegan Juicy Lip Balm and the Fake Awake Eye Highlight. The cult-favorite Tarte Shape Tape Concealer is still the brand's most popular product though, and for good reason. The high ...

Brand incubator Gloss Ventures, the parent company of viral peel-off lip liner brand Sacheu Beauty, has landed a $15 million investment. The growth capital from Salt Lake City-based firm Peterson ...

Get the ultra creamy formula for 50% off at Ulta Beauty this week. $16 at Ulta Beauty (Save $16) The Tarte Shape Tape Ultra Creamy Concealer is a game-changer for those with dry or mature skin.

the Maracuja Vegan Juicy Lip Balm and the Fake Awake Eye Highlight. The cult-favorite Tarte Shape Tape Concealer is still the brand's most popular product though, and for good reason. The ...

If the name EOS sounds familiar, it’s because you’ve likely seen the brand’s egg-shaped lip balm through the years, with prime product placement on store shelves and in musi ...

Honing in on spring/summer 2025, models at Miu Miu walked with very minimal make-up, and what appeared to be just a dash of lip balm, to complement the undone, rush-out-the-door hair. There were ...

Years ago, lip balm felt like such a bore. I wanted drama! Passion! Glitz! Eyeshadow palettes, lipstick, blush—that was more my speed than a boring old lip balm. Heck, they all basically worked ...

Let me start by saying that, despite being a beauty editor for over 12 years, launches of new lip products never, ever excite me (unless it's an untinted balm promising to cure dry lips for good).

Learn more As a beauty writer for over 5 years, I've tried many lip ... a gloss. Several of the lip plumpers I tried — from the Makeup by Mario MoistureGlow Plumping Lip Serum and the Tarte ...