Virtual Reality (VR) is a technology that allows users to experience and interact with computer-generated environments in a ...

As AR technology continues to evolve, packaging is becoming an essential touchpoint for brands to connect with customers in exciting and memorable ways.

From hands-on experience with equipment to virtual campus tools, immersive technology engages students in new ways.

In the realm of immersive technologies, Europe stands at the forefront of innovation, driving the rapid expansion of the augmented reality (AR) and virtual reality (VR) market. With a meteoric rise ...

Virtual Reality can be one of the best solutions for connecting with clients or consumers when marketing a product or service digitally. Not to mention, mobile devices are now capable of running ...

(B) The report offers comprehensive analysis of Location-based Virtual Reality (LBVR) market revenues on a global, regional, and country level, projecting trends until 2031. This data allows companies ...

Fewer people have been to the deepest parts of the ocean than have walked on the surface of the moon. Researchers at Carnegie ...

We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, ...

Augmented reality is rapidly changing businesses across domains. Read out article to learn about the latest AR trends, ...

A growing number of people are using virtual reality to enhance their home workouts. NBC News' Steven Romo put one of those ...

Virtual reality reveals that curiosity is key in shaping our spatial memory and mental map formation, finds new research by Cardiff University and Royal Holloway, University of London. By using ...

In its latest work with the Brighton Marathon and the National Autistic Society, CGI has created a VR experience designed to help neurodivergent participants feel more prepared and confident ahead of ...