Agencies conducting such checks skim through creators’ social media profiles on all platforms, employment history and financial filings. They even look for any criminal record.

In the fast-paced and competitive world of business today, digital marketing has become a crucial element in determining the success and growth of a company. Whether you run a small business or manage ...

A new social media trend encourages users to create an action figure of themselves through OpenAI's ChatGPT. Here's what ...

A new social media trend encourages users to create an action figure of themselves through OpenAI's ChatGPT. Here is how you ...

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...

A job seeker claimed that he was asked an IIM-level question during an interview for a digital marketing role, expressing ...

Banish the thought of you, a CEO, being handed a phone and awkwardly told to hop on the latest trend or share your thoughts ...

Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing ... social media transformed how we connect and how businesses can influence consumer ...

Zack Isaacs decided to do a mentorship program after high school and skip university. Two years later, he had a full-time job ...

As these founders amass millions of followers, the lines between entrepreneurship, influencer marketing, and content creation ...

While marketers are increasing their investments in influencer marketing, rapid changes in the social media landscape raise questions on effective strategies for implementation. “The market for ...