By teaming up with established payment technology partners, businesses foster dynamic relationships that create a virtuous ...

Put yourself in your audience’s shoes and be brave enough to admit when something you thought was working just isn’t.

For decades, brands have cultivated customer devotion not just by selling products, but by standing for something. Millions ...

Understand the Commercial Baseline: Calculate business performance without a loyalty program, including baseline revenue, ...

Another downside is that customer loyalty built by discounts is extremely fragile. Price-motivated customers are highly ...

With airlines using variable pricing and devaluation practices, is it worth using points to earn flights today?

Partner Content - As cost-of-living pressures, rising acquisition costs, and evolving consumer expectations intensify in 2025 ...

It’s a tax on brand loyalty. For decades, brands have cultivated customer devotion not just by selling products, but by standing for something. Millions of consumers proudly wear their favorite ...

As Shoptalk 2025 demonstrated, the future of retail hinges on building authentic, emotional connections with customers ...