News

Remembering the past surfaces both positive and negative feelings—and nostalgia, the longing for a fondly remembered past, can involve a blend of both. How are emotions linked to memories?
Nostalgia has always been a big draw in media. You take a beloved classic from years ago and bring it to the modern day, ...
In recent years, nostalgia has been the dominating force in the world of interior design. Whether it’s vintage decorating ...
Ever wondered what makes nostalgia feel so unique? A new study could have answers. Described as a “neural model of nostalgia”, the model is made up of four key elements – self-reflection ...
Nostalgia is, among other things, a coping mechanism. Psychologists say that when we are feeling depressed with current events, we often grow wistful about another time in the past when we ...
Why rewatching "Harry Potter" and "Star Wars" is actually good for you. Nostalgia has taken over our culture. The top-grossing movies of 2023 were "Barbie" and "The Super Mario Bros. Movie." ...
Nostalgia marketing—referencing the past to spark positive emotions—can be a highly effective tactic. What makes it work so well? An infographic (below) from Spiralytics explores what gives nostalgia ...
Many of today's nostalgia marketing campaigns evoke Gen Z memories from a wrong era—a misalignment needing correction, says ...