Yokohama intends to test AI technology to gauge tire pressure, an innovation that furthers the company's initiative to aid ...

A Yokohama Rubber Co. app can determine a tire's air pressure by recording the sound made when tapping on the tire.

Yokohama Rubber, in partnership with METRIKA, is developing an AI-based technology algorithm to improve tire pressure checks.

Yokohama ADVAN Sport EV tires enhance performance and efficiency for NIO's ONVO L60 SUV. Learn more about the fitment here.

Bridgestone Americas has announced that it's slashing 700 Tennessee jobs to "optimize its business footprint." ...

The automotive tire industry is driven by increasing vehicle production, rising demand for electric and high-performance ...

According to NASCAR reporter Cole Cusumano, tire company Goodyear is bringing an option tire to the track in Avondale, Arizona, for the Shriners Children's 500 on March 9, 2025. Cusumano reported ...

According to NASCAR reporter Cole Cusumano, tire company Goodyear is bringing an ... Need a break? Play the USA TODAY Daily Crossword Puzzle. NASCAR Cup Series 2025 schedule:Tracks, dates, times ...

On Season 13, Episode 10 of "Shark Tank" in 2022, the founders of the SMART Tire Company (STC) appeared in an episode that guest starred comedian/entrepreneur Kevin Hart. Brian Yennie and Earl ...