Apple  (AAPL)  seems stuck in this dilemma but also faces significant pressures outside AI. Apple's costs are ...

Apple will begin using AI technology to power the discovery of apps on the App Store, the company announced at this week's ...

Given how disappointing the reality of those features have been compared with the impressive demos and grandiose vision that ...

Apple execs didn't have a super satisfying answer about what went wrong with AI Siri, but they also don't really need one.

Apple’s WWDC 2025 keynote has already come and gone, but its impact on Apple’s aesthetics, apps, and services is still ...

Liquid Glass design, Apple Intelligence APIs, and visionOS 26 tools highlight Apple’s 2025 State of the Union for developers.

Even though Apple has not yet launched the highly anticipated Siri upgrade -- the company said we will hear more about it in ...

Apple’s developer conference has kicked off and the company is announcing big updates to the iPhone’s software, Apple ...

Apple investors waiting for the company to make a big push in artificial intelligence didn’t have much reason for excitement ...

The iPhone maker’s researchers cast skepticism on artificial-intelligence hype in general just as its own efforts are ...

Last year's keynote event was loaded with AI updates. This year's focus on design was a breath of fresh -- and familiar -- ...

Apple announced on Monday a slew of artificial intelligence features including opening up Apple Intelligence's underlying ...