The iconic toy company is using AI to reshape how it connects with kids and collectors, writes ARTHUR GOLDSTUCK.

In the 1960s, one man wanted to make a new toy car for little boys. Fifty-seven years later, the Hot Wheels brand has transformed into a behemoth that has left no stone unturned. The return of the ...

Mattel, Inc. announced today that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and philanthropist LeBron James. Barbie is teaming up with the LeBron James ...

Get ready for the most exciting, stylish, and action-packed event of the season! Okada Manila proudly collaborates with ...

Okada Manila proudly collaborates with Barbie and Hot Wheels, bringing their worlds of speed, creativity and collectibility ...

Hot Wheels just released its first Ferrari collection in over a decade — and it's got our (grown-up) attention ...

Mattel, Inc. debuted the first nine Hot Wheels® products from the brand's recently announced partnership with Ferrari, the legendary luxury sports car manufacturer. For the first time in more than 10 ...