LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

Mattel’s first ever Ken doll based on a professional athlete has generated a frenzy of interest both in stores and online ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

EL SEGUNDO (AP) — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted ...

LeBron James continues to make history. This month, the Akron native will be among the few to be immortalized into a Barbie – ...

Kai Cenat just seemingly scammed Cash Nasty out of $500 on a live stream with a fake LeBron James doll. The incident had fans ...

The Lakers forward called it an "honor" to be the first "Kenbassador" for Barbie. Barbie is introducing a LeBron James doll, ...

There were just a limited number of LeBron 'Kenbassador' Barbie dolls available at Akron's House Three Thirty and they were ...

LeBron James has officially entered the Barbie universe as the first-ever “Kenbassador,” and the doll is everything you’d expect from a cultural icon who’s dominated basketball and fashion.

The Akron native's new doll features custom varsity jacket, Nike sneakers and an "I Promise" wristband honoring his Northeast ...

James and his team worked closely with Mattel to personalize details of the custom Ken doll, including his Nike Terminator ...

LeBron James is teaming up with Barbie and Ken. But like all deals involving the NBA superstar, it won’t come cheap. On ...