There are slogans, and then there are taglines. According to brand consultant Laura Ries at Advertising Age, "Taglines are like the road sweepers at the end of a parade ... they seldom position ...
Indian PM Narendra Modi's comments come amid President Donald Trump's threat of "reciprocal" tariffs on US trading partners.
but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden, the head of ad-agency ...
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