Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.

Starbucks founder Howard Schultz has endorsed company CEO Brian Niccol’s bold “Back to Starbucks” strategy, first introduced ...

Former Starbucks CEO Howard Schultz made a surprise appearance at the company’s Leadership Experience in Las Vegas.

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

Despite price pressures from tariffs and an extended sales slump, Starbucks CEO Brian Niccol said he is optimistic the company is on the comeback trail.“I’m genuinely excited about the opportunity for ...

Starbucks has just made a rather significant announcement that will have customers excited – especially those who are health ...

In other words, the businesses were planning to pass the costs along to the customer, something no one in the country ...

Analyst maintains Hold on Starbucks, citing margin risks despite improving North America trends and investor optimism.

Starbucks CEO Brian Niccol tells Axios that one of the company's biggest missteps was pulling back on in-store seating — and ...

The plan applies to the more than 11,000 company-owned stores in North America, rather than the roughly 18,000 combined ...