Starbucks' Niccol aims to tame the chain's mobile order floods
Starbucks' new CEO, Brian Niccol, has a vision to make Starbucks into a classic coffeehouse, but he has to contend with an ...
Starbucks' CEO is so psyched to bring back a coffee shop staple that he talked about it 3 times on one call
The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...
Starbucks Reports Weak Earnings as It Tries to Woo Back Customers
That showed in the company’s results. While improving, revenues and same-store sales were still lackluster, as Starbucks ...
Starbucks Q1: Wholesale Business Changes Are Incoming, And They May Not Work
Starbucks shares surged on new CEO's plan, but declining sales and high valuation pose risks to the company's future ...
Starbucks to cut a third of its menu offerings this year as the coffee giant streamlines service
In a Tuesday earnings call, Starbucks CEO Brian Niccol said the coffee giant will cut 30% of its menu offerings this year as ...
Starbucks' better-than-expected results point to turnaround taking root
Starbucks reported a smaller-than-expected fall in first-quarter comparable sales on Tuesday, in early signs of the ...
Starbucks Earnings Top Expectations as New CEO’s 'Back to Starbucks' Plan Unfolds
Key Takeaways Starbucks reported fiscal first-quarter results that topped analysts’ expectations, despite sales and profit ...
It's A Great Time To Short Starbucks
Starbucks CEO Brian Niccol has had the helm for four and a half months and has only spouted nebulous platitudes. Learn more ...
Starbucks CEO Brian Niccol awarded $96 million pay package after 4 months on the job
Starbucks CEO Brian Niccol was recently awarded a $96 million compensation package after four months of leading the company.
Starbucks to add ‘panic buttons’ in stores to boot ‘laptop lurkers’ and loiterers
Starbucks will be installing “panic buttons” at a number of locations to help staff non-confrontationally kick out customers ...
Starbucks North America Head Step Down as Part of Turnaround Plan
New CEO Brian Niccol is making changes at the top amid efforts to improve retail team and store performance. Starbucks ...
Starbucks hires former Taco Bell execs for C-suite roles
Starbucks Corp. (Nasdaq: SBUX) CEO Brian Niccol is once again shaking up the coffee giant's C-suite, and he's bringing more of his former colleagues to fill it.