Reliance Consumer Products’ revival of Campa Cola has quickly become one of India’s most disruptive stories in the FMCG ...

Campa Cola’s example shows how Mukesh Ambani identifies opportunities in new business and launches his products with new ...

A Nostalgic Pop For many Indians who grew up before the liberalization wave of the ’90s, Campa Cola was more than a soft drink. It was a slice of life. Those ads from the 1980s—with their ...

Campa, the beverage brand owned by Reliance, announced that it has roped in actor Ram Charan as its new Brand Ambassador.

Reliance Consumer Products Ltd, the FMCG arm of Mukesh Ambani-led Reliance Group, has named actor Ram Charan as the new face of Campa alongside the launch of a new marketing campaign, "Campa Wali Zidd ...

Reliance expanded Campa Cola, one of India’s old soft drink brands from the 1970s and ’80s, after acquiring the brand in 2022. The campaign, featuring actor Ram Charan, aims to make the brand popular ...

This summer, consumer goods companies are turning up the heat on Rs 10 price packs-brands are pushing new products and ...

Mukesh Ambani's Jio bet on Campa Cola is proving to be a hit in the Indian beverage market. The relaunch of Campa Cola is not ...

Campa Cola's revival shows how pricing can impact Indian consumers' mindset and helps the companies to disrupt the markets ...

DIPAM says the dividend increase was part of the value creation strategy for minority shareholders of the public sector ...