Explore the history of BMWs iconic ad slogan, The Ultimate Driving Machine, and its impact on brand identity and sales.

Tesla has always had its detractors. Conservatives hated the electric automaker early on because its cars were better for the ...

Today, if you want a fast sedan that actually feels like a proper sports car, the ultimate driving machine is a Cadillac.

Donald Trump is set to slam brakes on popular US car models that trace origins to Mexico by hiking tariff rates.

Shatta Wale has earned significant praise from his colleagues after the highly-anticipated arrival of his Rolls Royce. His ...

Elon Musk's Support for Right-Wing Parties and Reduced EV Subsidies Impact Tesla's Market Performance in Europe ...

Including “America” adds an emotional element by creating a sense of community and shared values. BMW’s slogan touts the car company’s superior product experience. The word “ultimate” places its ...

Identifying a BMW might seem like a difficult ordeal at first, but all it takes is a little knowledge about how the ...

Staggering sales drops, swastika-daubed EVs, companies culling fleet models, and fan-forum owners selling their cars—Elon ...