The Forester’s potentially game-changing pedestrian- and cyclist-protecting tech should not be confined to Japan.

For the 2026 model year, Kubota plans to reduce that 26% of U.S.-made vehicles to just 10%. The difference will come from Subaru’s plants in Japan; those cars won’t face tariffs due to Canada’s ...

New York's auto show in 2025 saw more SUVs and EVs than ever before, as truck debuts fell and Asian carmakers shone.

Buzzetta fell in love with Subarus after driving one back when he was in school. He says the brand still checks all the boxes, even as a family man years later.

Subaru unveiled the all-new 2026 Trailseeker at the 2025 New York Auto Show. Built on the Solterra EV platform, it’s over six inches longer and nearly an inch taller. The Trailseeker benefits from a ...

Subaru revealed its new Trailseeker, a larger all-electric SUV, with a Tesla-style charging port. Look for it next year.

Dimas Ramadhan, the virtual automotive artist behind the "Digimods DESIGN" channel on YT, has taken up the task of ...