Coca-Cola has used AI to ‘reinvent’ its classic Christmas ad. The new version of Holidays Are Coming debuted over the weekend - and will appear on TV. But the reaction to it has been mixed ...

One of the top comments on the "Coca-Cola Masterpiece" YouTube video on Thursday morning read, "This is so much better than that Christmas ad. This is actually good." Coca-Cola may be getting ...

This year’s ad follows the exact same formula – almost. Watch it for yourself below: So far, so similar. However eagle-eyed fans of the Coca-Cola Christmas adverts (who are you people?) ...

AI has been put to good use in this new global campaign for Coca-Cola from WPP Open X and VML New York, which celebrates the brand’s place in literary history. The tech has been brought in to do the ...

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Christmas, the #1 calendar event for sparkling drinks and Christmas meals, Coca-Cola's biggest driver of growth. While we aimed to increase volume share YOY, we had a problem no one in the world faced ...

Christmas adverts mark the start of the festive period for many, with hotly anticipated adverts - verging on short films - from the likes of Aldi, John Lewis, Coca-Cola, McDonald’s and Disney.