The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity.

Paris-based agency Strike is dedicated to working with NGOs – we talk to them about the role advertising can play in shaping ...

As AI continues to evolve, WPP his hoping to reposition itself at the forefront of industry engaged in an AI arms race.

Undervalued stocks with high yields present a unique opportunity to capitalise on returns. But does the FTSE 100's largest advertising firm have recovery potential? The post Should I buy the ...

Nearly 1.3 billion pounds of plastic waste is set to enter the world’s oceans and waterways after Coca-Cola scrapped 25% ...

Coca-Cola Argentina and bottlers will invest more than $1.4 billion in the South American country to boost production, ...

Coca-Cola has a plastic problem. Oceana’s report projects The Coca-Cola Company’s plastic use will exceed 9.1 billion pounds ...

The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

Cola’s World With Waste” exposes the beverage giant’s increasing plastic use amid growing health and environmental concerns ...

Barclays analyst Lauren Lieberman raised the firm’s price target on Coca-Cola (KO) to $74 from $73 and keeps an Overweight rating on the ...