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Fifteen Percent Pledge Gala Raises $3M To Support Black-Owned Businesses As DEI Attacks Continue
A s the rollback and termination of diversity and inclusion initiatives continue, the fourth annual Fifteen Percent Pledge Gala successfully raised $3 million on Sunday, Feb. 2, 2025, to support ...
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Black Celebs Support Fifteen Percent Pledge Gala Raising $3M for Black-Owned Businesses, ‘We Are Nobody's DEI Hire'
Ciara, Kelly Rowland, Law Roach, and more Black elites were present for the fourth annual Fifteen Percent Pledge Gala, which successfully raised $3 million to support Black-owned businesses.
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Beyonce’s mother, Tina Knowles, reveals battle with breast cancer
US fashion designer Tina Knowles attends the 4th Annual Fifteen Percent Pledge Gala at Paramount Studios in Los Angeles on February 1, 2025. The Fifteen Percent Pledge awards a selection of Black ...
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Fifteen Percent Pledge Founder Aurora James Addresses DEI Rollbacks, Consumer Boycotts
Despite recent DEI rollbacks, The Fifteen Percent Pledge maintains almost 30 retailers. And James plans to double down on her organization's mission In a discussion with Fortune, fashion designer ...
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She persuaded Sephora and Nordstrom to dedicate 15% of their shelf space to Black-owned brands. Now she’s reckoning with a massive DEI rollback
Despite the DEI rollback at the corporate level, James says none of companies that have joined the Fifteen Percent Pledge have bowed out this year. And a survey conducted by the organization ...
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Aurora James
She launched the Fifteen Percent pledge, asking retail brands to pledge 15 percent of their shelf space to Black brands. James uses her massive social media platform -- nearly a quarter million ...
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She persuaded Sephora and Nordstrom to dedicate 15% of their shelf space to Black-owned brands. Now she’s reckoning with a massive DEI rollback
In 2020, Aurora James started The Fifteen Percent Pledge, a non-profit organization dedicated to creating a more equitable economic future.