From TikTok to Reddit, Gen Z is redefining how search works. Here’s why social search is winning and what it means for brands ...

Across TikTok, thousands of Gen Zers have posted videos romanticizing things that are typically associated with millennial ...

Many young people struggling with their mental health are turning to social media – not trained professionals – for answers, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

TikTok has become Gen Z’s go-to therapist. But when viral trends replace professional diagnosis, the consequences can be ...

Gen Z manager Elizabeth Beggs, 28, has gone viral with a TikTok video explaining why she rejects time-off requests from staff ...

This is the new idea of people choosing to quit their jobs in the most inconvenient way possible in order to disrupt the ...

"The reaction about the Crocs is the most-surprising thing to me," Megan Thompson, from Ontario, Canada, told Newsweek.

A woman knitted a shoulder bag out of wool for her mom's birthday, using a surprising shrinking technique. In a video that ...

Beneath the surface, there’s an array of values that some from older generations might find unnecessary, exaggerated, or even ...

Luckily, the tattoo artists at Axiom Tattoo in San Diego are helping us all out. In a series of TikToks, the artists reveal ...

Comedian, songstress and actress Nanette Inventor continues to evolve, embracing the digital world by joining the wave of ...