One particularly interesting approach to alcohol is “zebra striping,” which has taken hold on TikTok and beyond over the last ...

Lots of sober celebrities, from Lily Allen to Jack Harlow, Tom Holland to Anne Hathaway, have spoken about going booze-free ...

Primo Brands, Tampa Fla., and Stamford, Conn., unveiled its new line of hydration beverages with the launch of Splash ...

Hangover patches are proliferating in the market. A new one from a New Orleans bartender is showing up in local bars. Here's ...

If you’re one of many people in this camp, you may be looking for a non-alcoholic alternative to help you relax sans the ...

The lines are often super long at the brand activation tents at the Coachella Valley Music and Arts Festivals. Here's which ...

Aaron Nosbisch fell in love with pot as a teenager, much to the chagrin of his ATF agent father. He’s now the CEO of Brēz, ...

Areez Pirojsha Khambatta is the man who turned the popular Indian soft drink Rasna into a brand. It was its creative ideas that made Rasna a famous name not only in India but also across the world.

one of the fastest-growing Energy Drink brands in the world, kicks off their grand-scale and exciting global consumer contest in India. Following the resounding success in their international ...

It has been used since 1961 - but people are only just learning the psychology behind the iconic colours used for the brand. Renowned Psychologist Karen Haller broke down how certain combinations ...

With a membership, you get a complete and complimentary access to all the Privilee brands, which consist of Bahrain’s best venues and experiences – from luxury hotels and resorts to premium gyms and ...

Overall, I really enjoyed it - it truly is the perfect summer drink to be enjoyed in the warmth of a sun-drenched garden with your feet up. The flavour was delicate, moreish, and interesting ...