Sony, Honda and Afeela

Sony and Honda’s Afeela 1 EV makes more sense at CES than in the real world
The Sony car is almost here. After its creation via a joint venture with Honda in 2022 and two years’ worth of prototypes, the electronics giant’s Afeela brand is finally taking reservations for its first electric vehicle,
Sony Honda Mobility Afeela 1: Release date, price and all you need to know about the 2026 EV
From price and range, to computing power and release date, everything we know so far about the upcoming Afeela 1 from Sony and Honda.
Sony & Honda launch Afeela 1 – New player in luxury EV market!
Sony Honda Mobility (SHM) has officially entered the electric vehicle (EV) market with the launch of the Afeela 1 at CES 2025. Positioned as a high-tech luxury EV, the Afeela 1 is available in two trims:
Afeela EV: Sony and Honda Finally Set a Price and Start Taking Orders
Sony Honda Mobility announced at its CES 2025 press conference that preorders are officially open for its upcoming Afeela 1 EV. The autonomy and entertainment-focused sedan will retail for $89,900 for the Origin spec and $102,
Sony/Honda ‘Afeela’ EV Collaboration Gets Production Timetable And Pricing
Sony has partnered with Honda on the Afeela 1, a new EV expected to go into production for the 2026 model year.
Sony Honda Mobility CES 2025 keynote: Learn more about the Afeela 1 EV live here
With preorders open and pricing starting at $89,900, we'll hear even more details about the Afeela 1 from Las Vegas.
Sony-Honda Afeela EV drops at CES with shocking $89,900 price; reservation open
The EV will be available in "two trims," as per Sony, with prices starting from $89,900 with a 3-year complimentary subscription for certain functionality and features, according to a company press release. The tech titan has also announced online reservations through the AFEELA website with a fully refundable reservation fee of $200.
Sony and Honda’s EV goes on sale this year, starts at $89,900
But that turned out to be exactly the plan. Although Sony began developing its EV with the contract manufacturer (and tier 1 supplier) Magna Steyr, the car— now called the Afeela 1 —will be built by Honda, which formed a strategic alliance with Sony to create the aforementioned Sony Honda Mobility, which will sell the new car.
Sony and Honda’s Afeela electric car will start at $89,900
Afeela is starting to become a little bit more than just a feeling. The electric vehicle, which is a joint venture between Sony and Honda, is finally available for preorder. And it only took five years to get here.
Sony and Honda's Afeela 1 electric hatchback arriving in 2026 for $89,900
Sony and Honda confirmed pricing for the first electric vehicle from their joint Afeela brand at this week's CES 2025 in Las Vegas.
CES 2025: Hands-on with Sony-Honda's AFEELA 1 Signature
We scored a seat inside the AFEELA 1 Signature, the top-tier trim of the lineup that clocks in a massive $102,000. But don't let the sticker shock scare you off just yet — this EV is loaded with bells,
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The Sony-Honda Afeela 1 EV will start at $89,900, arrive in mid-2026
Sony Honda Mobility introduced the Afeela 1, its first EV, at CES 2025, along with pricing and preordering details.
SHM partners with HERE Technologies for nav tech on Afeela
This collaboration integrates HERE’s Navigation SDK into SHM Afeela EV’s digital cockpit and HERE SDK Explore into its mobile ...
Honda Zero is ready to blast off with all-new sedan and SUV EVs
At CES in Las Vegas today, Honda showed off its promised new battery-electric Honda Zero prototypes. The first is an SUV ...