Brands often falter in choosing the right influencer marketing agency, influenced by personal recommendations rather than ...

Marketing recruitment intent is at its lowest level in four years, as economic worries hang heavy on businesses. Hiring plans “deteriorated” at the start of 2025, according to exclusive IPA Bellwether ...

Join Skift and industry leaders for a webinar about how identity resolution is unlocking new ways to turn travel browsers ...

Influencer marketing is now a game-changer for brands. Kantar's Influencer Playbook helps brands evaluate influencer ...

In the world of digital business, visibility alone is no longer enough. Brands need a marketing approach that not only ...

SEO and PPC each have distinct advantages depending on your business objectives. Read about the pros and cons for each ...

BEIJING, April 28, 2025 /PRNewswire/ -- Recently, BlueFocus released its 2024 Annual Report, recording a total revenue of RMB ...

Brands can no longer afford to shoot in the dark. It’s time to ditch guesswork and go data-deep with targeted strategies.

Google’s 2025 report reveals how AI, YouTube, and Search are reshaping Indian consumer behavior, digital marketing ROI, and ...

Nonprofits are running data-driven campaigns that put corporate marketing teams to shame. And B2B brands? We’re out here ...

Hosted by B2B Marketing (UK) in collaboration with B2B marketing agency ... Leanne Chescoe from Demandbase opened the day with a panel on scaling ABM using intent data. What followed was an honest ...