Marketing recruitment intent is at its lowest level in four years, as economic worries hang heavy on businesses. Hiring plans “deteriorated” at the start of 2025, according to exclusive IPA Bellwether ...

The report was based on data from a survey of 612 B2B customer success, marketing, and sales professionals who work for companies with annual revenue of more than $10 million. Some 48% of respondents ...

That alone should throw up a red flag for B2B organizations that are looking to act on third-party intent data—either through marketing automation (e.g., content personalization) or human interactions ...