The National Advertising Division, which is part of BBB National Programs, led an inquiry into Apple’s advertising promises arou. It found that while some of the features marketed by the company have been made available to some users,

Apple's changed its Apple Intelligence page so it no longer claims every feature is available now, likely to comply with new recommendations from the National Advertising Division.

A survey shows that almost 50% of iPhone users would pay at least $10 for Apple Intelligence features despite Apple's current issues with AI.