Although LeBron James is still going strong, Doncic is now seemingly their main man, and that has been reflected in the sales ...

Los Angeles Lakers guard Luka Dončić has topped the NBA’s list of most popular jerseys for the 2024-25 regular season, ...

Per NBA insider Marc Stein, Doncic surpassed his teammate LeBron James and Golden State Warriors star Stephen Curry as the ...

Luka Dončić became the first NBA player in 12 years to sell more jerseys than Steph Curry and LeBron James in a season.

For the first time since 2013, one of LeBron James or Steph Curry was not atop the list of the NBA's best selling jerseys.

LeBron James was the most viewed NBA player across all social media platforms and his Los Angeles Lakers teammate Luka Doncic ...

The Lakers secured a high seed despite a challenging season highlighted by the midseason upheaval that was the Luka Doncic ...

One of the NBA’s brightest superstars surpassed league legends LeBron James and Stephen Curry in jersey sales this season. A new face has emerged at the top. So, who claimed the most popular jersey in ...

Dončić becomes the first international player to lead the NBA in jersey sales in an season by besting Steph Curry and Lakers teammate LeBron James, who finished No. 2 and No. 3 in sales ...