Arthur Sadoun has told Campaign that agencies should be “optimistic,” not “scared,” about their future, and they have a ...

Mark Read’s exit has created a leadership vacuum. Who will fix WPP now? Experts discuss whether the next CEO can drive bold ...

WPP Media, the rebranded media arm of the world’s largest advertising and media business, has undergone seismic change in the first six months of 2025. Global agency CEOs are no more, the Group M ...

The worst 2025 performer in the FTSE 100 has been hit by some fresh crises. Is it time for investors to abandon ship, or leap aboard? The post This FTSE 100 company is down 33% this year. Here’s why I ...

A French advertising giant has threatened to sue WPP after accusing the British company of spreading “falsehoods” about its ...

As guests arrived at the glittering Edison Ballroom on New York’s Times Square for The Drum Awards for Marketing (Americas) 2025, we caught up with the marketing boss of one of the USA’s most loved ...

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

In a move shaking up the global media agency world, Mars has handed its USD$1.7 billion (£1.2bn) global media account to ...

How can the ad holding companies, especially WPP, repair their fortunes? By reducing their reliance on clients for a start, ...

Sir Martin Sorrell has criticised WPP, the holding company he formerly led, for its weak leaderships and sub-par positions on data and digital. Sorrell, speaking on the BBC’s The Media Show podcast, ...

Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being ...

Publicis Groupe has bagged the media mandate for Mars, Inc., the makers of M&M's and Skittles, from British advertising group ...